BRAND GUIDELINES

Mission = Develop kids 1st, players 2nd

Slogan = Fun, Passion, Fearless

Name = Vegas United Soccer Club
Mainly referred to as "Vegas United". When abbreviating it's "VU" not "vu". 

Colors = Venetian Red (#c80815), Black (#000000) and White (#ffffff).
Gray is an approved 4th color. 

Shield = The new Vegas United shield was launched in May 2019. The new shield is modern, shows we are here to stay, and incorporates our #VUp logo which represents our positive, but competitive culture at VU.

Uniform Provider = Capelli

Hashtag = #VUp
This should be spelled capital "V", capital "U" and lowercase "p". Pronounced V-Up, these three letter were originally created to stand for "Vegas Up". Like lets go! As our brand came to life our players told us VUp means to them "Fun, Passion, Fearless". These three letters have now come to represent our brand and our positive, but competitive culture.